Hooks create new lanes
A one-letter extension can change an existing word while giving your new word a legal connection. The best hooks create useful board access without exposing a premium square.
Parallel moves add every cross-word
When tiles run beside an existing word, each valid cross contributes points. Look for lanes where several easy two-letter crosses can be formed together.
Defend after scoring
A strong total can still be a poor move if it opens a triple-word lane. Consider what your opponent can reach after your tiles are placed.